Our Story

Bulkit was created with a simple belief: the UK vape and oral pouch industry deserves one trusted place to discover products, connect brands with the right buyers, and make the market easier to navigate, with real reach behind it, including access to 40,000+ UK stores.

As the industry continues to grow, more brands are entering the market, product portfolios are expanding, and retailers and bulk buyers have more choice than ever before. Yet discovering products, finding reliable information, and connecting with the right brands often remains fragmented across multiple catalogues, supplier networks, and disconnected systems.

We believed there was a better way.

What if the entire industry could connect through one catalogue?

That question became the foundation of Bulkit.

Today, Bulkit is building the UK's Master Catalogue of vape and oral pouch brands, bringing together product information, brand visibility, and industry discovery through one connected platform.

Rather than replacing existing relationships, we're making them easier to build on. By giving brands a trusted digital presence and making products easier for retailers and bulk buyers to discover, we're creating a more connected and accessible industry.

From Our Founder

"When I started Bulkit, I wasn't trying to build another platform.

I aimed to build something that delivers real value to the industry.

Throughout my career, I've always believed that successful businesses are built by solving real problems, not by adding more complexity. The best solutions are often the ones people naturally choose because they make everyday work simpler.

That principle guides every decision we make at Bulkit. Whether we're improving product discovery, helping brands increase their visibility, or developing new services, we always ask ourselves one question: Does this create genuine value for the people and businesses we serve?

The industry will continue to evolve, and so will Bulkit. Our role is to keep listening, keep improving, and keep building something that's trusted, practical, and valuable for everyone who chooses to be part of it.

I'm proud of what we've built so far, but I'm even more excited about what comes next!"

Ash Thakkar
Founder & CEO, Bulkit

Our Mission

Our mission is to simplify how the UK vape and oral pouch industry discovers products, connects with brands, and sources products for retail and bulk requirements.

We believe brands should have a better way to build visibility, retailers should have easier access to products they can stock, and bulk buyers should have a simpler way to discover and source products at scale.

By bringing together discovery, brand visibility, trade enquiries, and selling activation through one connected platform, we're making it easier for Brands, Retailers and Bulk Buyers to connect and create new opportunities.

Our Vision

Our vision is to establish Bulkit as the UK's trusted catalogue and discovery platform for the vape and oral pouch industry.

We want Bulkit to become:

• The catalogue every brand wants to be listed on.
• The platform retailers turn to when discovering products and brands to stock, backed by a network reaching 40,000+ UK stores.
• A trusted destination for bulk buyers looking to discover and source products.
• The industry's trusted reference point for products, brands, and discovery.

Every product added, every brand listed, and every connection made moves us closer to that vision.

What We're Building

Bulkit is more than a product catalogue. We're building a connected platform where Brands can build visibility, Retailers can discover products to stock, and Bulk Buyers can find and source products, with trade enquiries and selling built into the experience.

Today, the platform includes:

• The Master Catalogue for product discovery and brand visibility.
• Brand Profiles that create a trusted digital presence.
• Selling Activation enabling participating brands and brand-authorised sellers to sell through Bulkit to retailers and bulk buyers.
• Trade Enquiries helping retailers and bulk buyers connect with brands for pricing, availability, distribution, and other requirements.
• Brand Growth Solutions including compliance, logistics, digital marketing, and field sales support.
• Master Catalogue Editions extending visibility through curated print and digital publications.

Every capability we introduce is designed to strengthen the value of the platform for the Brands, Retailers, and Bulk Buyers connected to it.

Who We Build For

Bulkit is built around three core audiences:

Brands
Build visibility, showcase products through the Master Catalogue, and choose whether to participate as a catalogue brand or activate selling through Bulkit.

Retailers
Discover brands and products, explore new opportunities, and source products to stock.

Bulk Buyers
Discover products and brands and submit trade enquiries or access bulk pricing where available.

By bringing these three audiences together, Bulkit makes product discovery and commercial connections simpler, more organised, and more accessible.

Why the Master Catalogue Matters

Every successful product begins by being discovered.

That's why the Master Catalogue sits at the centre of everything we do. It creates one organised place where brands build visibility, retailers discover products to stock, and bulk buyers explore sourcing opportunities through structured product and brand information.

The Master Catalogue is designed to bring the market together. Brands can establish their presence, while retailers and bulk buyers can discover products without having to search across fragmented sources.

As more brands and products become part of the catalogue, its value continues to grow.

Looking Ahead

Bulkit is still at the beginning of its journey.

As more brands, products, retailers, and bulk buyers become part of the platform, the catalogue becomes increasingly valuable for everyone connected to it. Every new listing improves discovery. Every new connection strengthens the network. Every innovation creates new opportunities.

We're committed to continuously expanding the platform and developing solutions that help the UK vape and oral pouch industry become more connected, more discoverable, and better equipped for the future.

Join the Future of the Industry

Whether you're a brand looking to build visibility, a retailer looking for products to stock, or a bulk buyer looking for sourcing opportunities, Bulkit is built to help you discover, connect, and grow, with access to 40,000+ UK stores and a growing network of industry participants.

Be part of the UK's only Master Catalogue. Be part of the future of the industry.